top of page

Talking to Europa Star about watch cleaning

This month we had the pleasure to talk to Serge Maillard, the publisher of Europa Star, one of the longest standing international watch publications. Serge took over Europa Star from his family in 2014 and when Said met him in Geneva, he sparked Serge's interest in telling the story of AIS Collective and our journey to building a brand that becomes synonymous with safe and efficient watch cleaning world wide.

Check out the article and if you have the time, we can only recommend browsing some more on the europa star website.

Europa star magazine article on AIS Collective and watch cleaning


bottom of page